Best practices in product development
Best practices must be built into your product development process. Cooper's studies show that a product development process without these best practices has no positive impact on new product performance. So be sure to know exactly what the best practices are and how to integrate them in your development process.
Article 1) Uncovering the best practices
This first article gives a good overview of best practices including:
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What distinguishes the winning product development projects? |
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What distinguishes high performance companies? |
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Advice on benchmarking and re-engineering new product development |
Article 2) Benchmarking case
The second article explains via a case story, how you can use the knowlegde about best practice to benchmark your own business in order to improve your processes and your performance.
Click here to see more about the articles.
Book: R.G. Cooper, Winning at New Products
This book gives you a detailed introduction to the studies of over 2000 product launches and an in-depth look at creating and implementing a successful development process.
Click here to see more and order the book. |
You can benchmark your own company against the best and find out exactly how you can improve your performance. The rule of thumb is that you can find ways to:
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Increase success rate by 10-30% |
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Reduce time-to-market by 30% |
Read more about benchmarking and how to measure innovation! |
